Phone on a wooden table showing a number being dialed

Every call and form lead, counted

So how will you know the marketing is working? Your report starts with leads: every call and form, where it came from, and which page it started on.

What a lead looks like in your report

Each lead is a line: what kind it was, where it came from, the page it started on, and when. Reports built on impressions and clicks can look busy while the phone stays quiet. Ours count the people who asked to buy.

Leads, one Tuesday

Example layout

Example of how leads are listed in a report
Lead	Came from	Page	When
Call	Google Maps	Home	Tue 8:42 am
Form	Google search	Drain cleaning	Tue 11:05 am
Call	Google Ads	Water heaters	Tue 1:17 pm
Call	Facebook	Spring offer	Tue 4:50 pm
Form	ChatGPT	About	Tue 7:32 pm

The fields your report records for each lead. The entries are made up for this example.

What gets counted, and how

Every number in the report has a method behind it. These are the methods.

Business owner taking a call at a desk covered in paperwork

Phone taps

Someone pressed your number on the site. Counted the moment it happens, with the page and the source.

Connected calls from ads

CallRail gives your ads their own tracking numbers and records each call, so you can hear whether it was a customer.

Form leads

Counted only after the form is actually received, never on a button click, so a failed send doesn't show up as a lead.

Where each lead came from

Google Maps, Google search, an ad, Facebook, an AI assistant, or someone typing your address.

Visits, pages and devices

How many people came, which pages they read, and whether they were on a phone.

Heatmaps and recordings

Microsoft Clarity shows where visitors tap and where they stop reading, so page changes start from evidence.

Find out what your marketing brings in today

Bring last month's calls and form leads to the call if you have them. We'll show you how the same month would read in our report.

Let's talk (720) 419-1422

Frequently Asked Questions

Does the tracker set cookies on my customers?

Our lead tracker doesn't use cookies and doesn't store visitors' personal details. Microsoft Clarity, used for heatmaps, does set cookies, and your privacy policy says so.

Is a phone tap the same as a call?

No. A tap means someone pressed the number; they may hang up before it rings. That's why ad calls also go through CallRail, which records whether the call connected.

What about spam form submissions?

Forms on sites we build filter bots before anything is counted: a hidden field only bots fill, a minimum time to fill the form, and a check for real taps and key presses.

What's the difference between a visit and a lead?

A visit is someone looking at your site. A lead is someone who asked to buy: they tapped your number or sent a form. Your report counts both, and it starts with leads.

Do you record phone calls?

Calls from your ads go through CallRail, which records them, so you can hear whether the caller was a customer and which ad brought them.

Where do my form leads go?

Each form lead lands in your own lead sheet, and our tracker keeps a copy with where it came from and the page it started on.

Does call and form tracking cost extra?

No. Call and form tracking is included at no charge on every website we build.

See your current lead numbers before you switch

Every call and form on a site we build is counted from launch day, with where it came from. Request a proposal, or call us.

Let's talk (720) 419-1422