Surpass Growth
A cordless drill on a workbench, in black and white

Marketing for remodelers and contractors

A new kitchen or a finished basement gets planned for months, and homeowners spend that time reading about costs and saving photos. We help you be the contractor they find while they plan, and the one they call.

Where a remodeler loses jobs

Kitchen under renovation, new white cabinets wrapped in plastic

They research for months before calling anyone

Long before a homeowner calls a remodeler, they search for things like what a kitchen remodel costs in Denver, or how long a basement finish takes. The contractors whose websites answer those questions are the names they remember.

Ranking for those searches is slow work. On a regular monthly SEO plan, you pay for it long before anyone can see it.

The fix: Pay-Per-Result SEOWith Pay-Per-Result SEO, each search you pick, like 'kitchen remodel denver', costs $0 a month until it reaches Google's first page. Then the rate follows the spot it holds.Keyword reservation fee: $1,500
Finished kitchen remodel with a marble island and white cabinets

Most projects start long before the first search

A couple can talk about redoing the kitchen for a long time before either of them types a word into Google. Some have saved photos of a contractor's work from their feed by then.

Search ads can't reach them while it's still talk, because they aren't searching yet. Plenty of them scroll Facebook or Instagram every day.

The fix: Facebook AdsFacebook and Instagram ads show your own before and after photos to homeowners in the towns you serve. A lookalike audience built from your past customers finds more people like them.Setup: Priced in your proposal
Business owner taking a call at a desk covered in paperwork

Too many calls are for jobs you don't take

A remodeler can get a call about a drywall patch and one about a whole-house remodel on the same afternoon. Each one takes a callback before you know which is which.

An hour on the phone about a job you'll turn down is an hour you can't spend on a design visit. Most of those calls could have been sorted before you picked up.

The fix: High-Converting WebsitesWe build your site with a quote form that asks the type of project and a rough budget, with one tap each, before the phone number. You know which leads to call first.7-page website: $3,988

What one remodeling project is worth

These are what most US homeowners pay for three common projects, from Fixr's national cost guides. Each one starts with a single inquiry, often months before the work does.
What one remodeling project is worth: the typical price, and the usual range
Remodel a basement$50,000, usually $27,000 to $81,000
Remodel a kitchen$27,000, usually $15,000 to $45,000
Remodel a bathroom$12,000, usually $6,000 to $18,000
Source: Fixr cost guides, updated 2025 and 2026 (remodel a basement, remodel a kitchen, remodel a bathroom).

What usually works best for remodelers

Be on page one while homeowners research, in their feed while the project is still an idea, and easy to contact once they decide.
  1. Pay-Per-Result SEOPage one for remodel cost searches, $0 until you get there
  2. Facebook AdsYour own before and after photos in local homeowners' feeds
  3. High-Converting WebsitesA fast gallery and a quote form that sorts leads by project
  4. Review GenerationReviews that tell a homeowner you finish what you start

  • Pay-Per-Result SEO

    Keyword reservation fee: $1,500

  • Facebook Ads

    Setup: Priced in your proposal

  • High-Converting Websites

    7-page website: $3,988

  • Review Generation

    With a website from us: Included

Check your website the way a homeowner would

Open your own site on your phone and look for these six things. Each one is free to fix yourself.
  1. 1.Your gallery is sorted by project

    Put kitchens in one place and basements in another, so a homeowner planning a kitchen sees kitchens first.

  2. 2.Each project names the town

    A caption like 'basement finish in Littleton' tells a homeowner you work near them, and Google reads it too.

  3. 3.Your license and insurance are on the site

    Put them in the footer or on your About page. People letting a crew into the house for weeks want to check.

  4. 4.The quote button is on the first screen

    On a phone, the button to ask for a quote should show before any scrolling, and the form behind it should be short.

  5. 5.Your number dials with one tap

    Tap your phone number on your own site. If nothing happens, a homeowner on a phone has to copy it by hand.

  6. 6.Your newest review is from this season

    Homeowners hiring for a long project read reviews closely. Ask every customer at the final walkthrough, and reply to each review.

Want us to check yours for you?

Send your website and the area you serve. We'll look at your listing the way a customer would and tell you which of the services above fit a remodeler, priced line by line.
Let's talk (720) 419-1422

Frequently Asked Questions

Why does SEO matter more for remodelers than for emergency trades?
The research takes months. Someone with a burst pipe calls whoever shows up first, but someone planning a kitchen reads about costs and contractors for weeks, and most of that reading starts on Google's first page.
How long until a remodeling keyword reaches page one?
Umbrella Local, the network we're part of, estimates that most phrases reach page one in the third month of service. Phrases that many contractors compete for can take longer.
Do Facebook ads work for big projects like kitchens?
They reach homeowners while the project is still an idea, which search ads can't. A lead form lets them ask for a consultation without leaving the app.
How do I get fewer calls for jobs I don't take?
Ask before you call back. A quote form with one question about the project and one about the budget tells you which leads fit, and your website can say which jobs you take.
Should I put prices on my website?
A rough starting price helps. Homeowners search for costs before they call, and a range on your site answers that with your numbers instead of a national average.
Can the AI receptionist book consultations?
Yes. It follows a script you approve and books the consultation on your calendar while you're on a job site.
Is there a long-term contract?
No. Billing is month to month, and each service's price is on its own service page.

Other businesses we serve

See every kind of business we serve

Get more calls as a remodeler

Send your website and your service area. Your proposal lists the services that fit your business and prices every line from the prices on our site.
Let's talk (720) 419-1422
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