Marketing for pest control companies
Where a pest control company loses jobs
The first warm week brings a flood of calls
Ants and wasps wake up with the first warm days of spring, and so does your phone. Your technicians are out on their routes, and callers who reach voicemail try the next company.
Each of those calls is a chance at a yearly customer. Someone with ants in the kitchen today is ready to hear about regular treatments.
Customers worry about who comes into their home
A technician walks through the kitchen and the kids' rooms and treats the places a family eats and sleeps. Homeowners want to know someone has checked the company out before they open the door.
On a search for 'pest control near me', the first listings often carry a badge from Google. They sit at the very top of the page, where a worried homeowner looks first.
The national brands outspend you on every ad
Big pest control chains advertise in every city, with budgets few local companies can match. Bidding against them on the same searches gets expensive fast.
The map works differently. Google ranks Maps listings partly by distance from the person searching, so a local company close to the customer can show up ahead of a big brand's office across town.
What one pest control customer is worth
| One pest control visit | $223, usually $158 to $288 |
|---|---|
| Termite treatment | $680, usually $450 to $2,000 |
| Get rid of mice | $525, usually $450 to $600 |
| Mosquito control, full season | $518, usually $373 to $694 |
What usually works best for pest control
- Local Service AdsGoogle's badge at the top for 'pest control near me'
- Riley, AI ReceptionistSpring calls answered, with your yearly plan quoted on the call
- Near Me SEOA spot in the map's top three near the routes you already run
- Review GenerationFresh reviews from plan customers you visit all year
Local Service Ads
Setup: $750
Riley, AI Receptionist
Setup: $750
Near Me SEO
Monthly plan: $750 per month
Review Generation
With a website from us: Included
A pest control company's year
Have every call answered and your Local Service Ads running by March, before the ants show up. Use the quiet winter months to ask plan customers for reviews.
| January | Slower |
|---|---|
| February | Slower |
| March | Steady |
| April | Busiest |
| May | Busiest |
| June | Busiest |
| July | Busiest |
| August | Busiest |
| September | Steady |
| October | Steady |
| November | Steady |
| December | Slower |
Check your own Google listing before bug season
- 1.Your main category says Pest control service
Google uses it to match you to searches. Extra categories can cover other work, but the main one counts most.
- 2.Each pest is listed as a service
People search by the pest they found. Add ants, mice, wasps and termites as separate services, so your listing uses their words.
- 3.Your license is easy to find
In Colorado, the Department of Agriculture licenses commercial pesticide applicators. Put your license number on your website, where a careful homeowner can check it.
- 4.Your photos show your technicians
A friendly face in uniform and a marked truck in the driveway tell a homeowner who will knock on the door.
- 5.Your yearly plan is explained on your website
Say how often you visit and what happens if pests come back between visits. Callers who've read it already know what they're buying.
- 6.Your newest review is from this season
Reply to every review in a sentence or two. A homeowner deciding who to let inside reads the replies as well as the stars.
Want us to check yours for you?
