Marketing for roofers
Where a roofer loses jobs
After a hailstorm, every call comes at once
The morning after hail, homeowners walk outside and find dents in the gutters. By nine, they're calling roofers. You're up on a roof doing inspections, and the phone in your pocket won't stop.
Many of those callers try two or three companies. Whoever books the inspection first is often the one who does the roof.
Out-of-town crews knock on doors after every storm
Storm chasers follow hail from town to town. They knock on doors and sign jobs fast, and some are gone before the first leak shows up.
Homeowners have heard the stories, so they look up every company before they sign. Recent reviews from people in their own town are the quickest way to show you'll still be here when the warranty matters.
Homeowners research the claim before they call
A new roof is one of the biggest bills a house has, and hail damage is often covered in part by homeowners insurance. So people search for answers first, like what a new roof costs in Denver and whether their policy pays for hail.
The roofers on Google's first page for those searches are the ones homeowners read about first. A website with a home page and a phone number gives them nothing to read.
What one roofing call is worth
| Replace a roof | $10,000, usually $7,500 to $14,000 |
|---|---|
| Repair a roof | $1,150, usually $400 to $1,900 |
| Fix a roof leak | $800, usually $350 to $1,500 |
What usually works best for roofers
- Local Service AdsGoogle's badge at the very top of the search, paid per lead
- Riley, AI ReceptionistEvery call after a hailstorm answered and the inspection booked
- Review GenerationRecent local reviews that set you apart from storm chasers
- Pay-Per-Result SEOPage one for roof replacement searches, $0 until you get there
Local Service Ads
Setup: $750
Riley, AI Receptionist
Setup: $750
Review Generation
With a website from us: Included
Pay-Per-Result SEO
Keyword reservation fee: $1,500
A roofer's year
Set up Local Service Ads and ask past customers for reviews over the winter. Google's checks take time, and you want both in place before the first spring storm.
| January | Slower |
|---|---|
| February | Slower |
| March | Steady |
| April | Busiest |
| May | Busiest |
| June | Busiest |
| July | Busiest |
| August | Busiest |
| September | Busiest |
| October | Steady |
| November | Slower |
| December | Slower |
Check how you look the morning after a storm
- 1.Your main category is Roofing contractor
It's the category Google matches to roof searches. A broad one like Construction company can keep you out of them.
- 2.Your listing shows you're local
Homeowners wary of storm chasers look for a local address. Show the towns you serve, and your office if customers can visit.
- 3.Your website explains insurance claims
One plain page on how a hail claim works with you, from the inspection to the adjuster's visit. Homeowners search for exactly that.
- 4.Your photos show nearby jobs
Post roofs you've finished in nearby towns, with your crew and trucks in the shot. Add new ones after every job.
- 5.Your newest review is recent
Sort your reviews by newest. If the top one is months old, ask your last ten customers this week.
- 6.Your number matches your yard signs
Put the same phone number on your Google listing and your yard signs, so a neighbor who calls from a sign reaches you.
Want us to check yours for you?
