Air conditioning condensers mounted on a wall, in black and white

Marketing for HVAC companies

On the first hot day of summer, everyone with a dead air conditioner calls at once, and in April the phone barely rings. We help you answer every call in the rush and fill the quiet weeks with tune-ups.

Where an HVAC company loses jobs

HVAC technician connecting gauges to an air conditioning unit

Everyone calls on the first hot day

The first heat wave turns on every air conditioner in town, and the ones that won't start all need someone the same afternoon. Your techs are out on jobs and the office line is busy. A caller who hears voicemail just dials the next company.

The first cold night of winter does the same with furnaces. Those are the busiest weeks of your year, and each call nobody picks up is a job that went down the road.

The fix: Riley, AI ReceptionistOur AI receptionist never puts a caller on hold, so two calls at once both get answered. It books the visit on your calendar and puts no-heat calls through to your phone.Setup: $750

HVAC technician working on an outdoor unit

The phone goes quiet in spring and fall

Between seasons, nobody's system is working hard, so few of them break. Your techs are on the payroll whether the phone rings or not.

Spring and fall are the right time for a tune-up, but few homeowners book one until someone reminds them. A customer you tuned up in October already has your number when the furnace quits in January.

The fix: Facebook AdsFacebook and Instagram ads put your tune-up offer in front of homeowners in the towns you serve, using photos of your own techs and vans. Booking takes a short form inside the app.Setup: Priced in your proposal

Homeowner on the phone at his front door

Replacement shoppers read your reviews first

A new furnace or air conditioner is a big check to write, so many homeowners get a few quotes before they choose. Before they let anyone in to quote, they look up each company's Google reviews.

Every tune-up and repair is a customer who could have left you one. When nobody asks, your newest review can be months old, and the company you're quoting against looks busier than you.

The fix: Review GenerationAfter every visit, your customer gets a text or email with a link straight to your Google profile. Anyone who had a problem also gets a private way to tell you, and the public link stays open to all.With a website from us: Included

What one HVAC call is worth

These are what most US homeowners pay for four common jobs, from Fixr's national cost guides. A tune-up is the smallest of them, and it puts your tech in front of the system that may need replacing next.

What one HVAC call is worth: the typical price, and the usual range
Install central air conditioning	$6,000, usually $5,000 to $12,000
Replace a furnace	$4,800, usually $2,800 to $7,500
Repair an air conditioner	$375, usually $250 to $700
Tune-up and maintenance visit	$275, usually $150 to $350

Source: Fixr cost guides, updated 2026 (install central air conditioning, replace a furnace, repair an air conditioner, tune-up and maintenance visit).

What usually works best for HVAC companies

Be the company homeowners reach when it's too hot or too cold, and give them a reason to call you in the months between.

Local Service Ads
Setup: $750
Riley, AI Receptionist
Setup: $750
Facebook Ads
Setup: Priced in your proposal
Review Generation
With a website from us: Included

An HVAC company's year

Calls peak twice, in summer when air conditioners fail and in winter when furnaces do. Spring and fall are quieter, and they're when tune-ups get booked.

Start tune-up ads in March and again in September, a few weeks before each rush. Set up Local Service Ads in the spring, since Google decides how long its checks take.

How busy a typical month is
January	Busiest
February	Busiest
March	Steady
April	Slower
May	Steady
June	Busiest
July	Busiest
August	Busiest
September	Slower
October	Steady
November	Steady
December	Busiest

Check your Google listing before the next heat wave

Search for your company on Google Maps from your phone and go through these six things. None of them costs anything to fix.

1.Your main category is HVAC contractor
Add Air conditioning repair service and Furnace repair service as extra categories, so you show for both kinds of search.
2.Both seasons are in your services
Name your heating jobs and your cooling jobs as separate services. Homeowners search for the job they need, and Google matches it to your services.
3.Your holiday hours are set
Furnaces break on holidays too. If you take calls then, add special hours so Google doesn't show you as closed.
4.You've posted a seasonal offer
Google lets you add offers to your listing at no cost. A fall tune-up offer sits right where homeowners see your phone number.
5.Your photos show your techs and vans
Photos of your own crew and clean installs tell a homeowner who'll be in their basement.
6.Your newest review is recent
Sort your reviews by newest. If the top one is months old, start asking after every tune-up this week.

Want us to check yours for you?

Send your website and the area you serve. We'll look at your listing the way a customer would and tell you which of the services above fit an HVAC company, priced line by line.

Let's talk (720) 419-1422

Frequently Asked Questions

When should an HVAC company start advertising for summer?

Start a few weeks before the first heat wave, so the ads and your listing are working when the calls start. Local Service Ads can't run until Google has checked your license and insurance, so start those earlier.

Are Local Service Ads worth it for HVAC?

For most HVAC companies, yes. Your listing sits above the regular ads with Google's badge, and Google charges per lead instead of per click, so a homeowner who only reads your reviews costs nothing.

What happens when several people call at the same time?

Every one of them gets answered. The receptionist never puts a caller on hold, and urgent calls, like no heat with a baby in the house, go to your phone by the rules you set.

Can Facebook ads sell tune-ups?

They put the offer in front of homeowners in the towns you serve before each season. The lead form opens inside the app with the person's name and number already filled in, so asking for a tune-up takes a few taps.

Should I keep ads running when my schedule is full?

You don't have to. Google bills ads by what they spend, so you can lower the budget in a full week and raise it in a quiet one.

How do I get reviews from tune-up customers?

Ask after every visit, the same way each time. Review Generation texts each customer a link to your Google profile when the visit is done, so tune-up customers get asked as often as install customers.

Do I have to sign a long contract?

No. Billing is month to month, so you can change what runs from one season to the next.

Other businesses we serve

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Get more calls as an HVAC company

Send your website and your service area. Your proposal lists the services that fit your business and prices every line from the prices on our site.

Let's talk (720) 419-1422