Marketing for home care agencies
Where a home care agency loses jobs
After a hospital stay, families call the first agencies listed
When a parent is about to come home from the hospital, the family may have only a few days to arrange care. They search on a phone between work and visiting hours, and call the first agencies on the screen.
If your agency sits under the ads and the map, the family may have chosen someone before they get to you. They're tired and worried, and the first agency that sounds capable often gets the job.
Grown children ask ChatGPT, and it names other agencies
A daughter caring for her father from two states away might ask ChatGPT what kind of help he needs and which agencies near him are good. The answer comes back as a short list of names.
If your agency isn't on it, you never hear about it. The family simply never got as far as your name.
Families read every review before they let a caregiver in
Choosing who will help your mother bathe and eat is a heavy decision. Families read reviews slowly, looking for kind caregivers who show up on time.
Most families you've helped never post one. They're busy, and nobody sent them a link at the right moment.
What one family's care is worth
| In-home care in Colorado, per year | $94,952 |
|---|---|
| In-home care, US median, per year | $80,080 |
What usually works best for home care agencies
- Google AdsYour number at the top when a family searches for home care
- AI SEONamed when grown children ask ChatGPT about care for a parent
- Review GenerationA review request to each family, within your privacy rules
- Riley, AI ReceptionistEvening calls from worried families answered and booked
Google Ads
Setup: From $1,500
AI SEO
Monthly plan: $950 per month
Review Generation
With a website from us: Included
Riley, AI Receptionist
Setup: $750
See your agency the way a worried family does
- 1.Your description says what kind of care you give
Say whether you offer medical care, non-medical care or both. Families comparing agencies often don't know the difference until someone tells them.
- 2.Each kind of help is listed as a service
Add services such as personal care or rides to appointments, so Google can match you to what families search for.
- 3.Your hours say when someone answers
Grown children often call in the evening, after work. If your phone is answered at night, show it in your hours.
- 4.Your website names the towns you cover
A family in Littleton wants to see Littleton. List the towns and neighborhoods you serve on your site and on your listing.
- 5.Your review replies keep client details private
Thank each reviewer warmly and leave out anything about the client's health or care. Invite anyone with a concern to call you.
- 6.Your photos show your own caregivers
Families want to see who might walk through their parent's door. Use photos of your team, with each person's permission.
Want us to check yours for you?
