Marketing for electricians
Where an electrician loses jobs
Homeowners worry about who touches their wiring
Most people know bad wiring can start a fire, so they want a licensed and insured electrician before they call anyone. A Google search page doesn't show who's licensed, and every listing looks about the same.
Many settle for the first name that looks safe. If nothing on your listing says you've been checked, that name belongs to somebody else.
Your ads pay for people who'll do it themselves
Searches like 'how to replace an outlet' or 'electrician jobs' can still show your Google ad. Every click costs you money, and none of those people will hire you.
Meanwhile, a search for a panel upgrade can get the same budget as a light switch swap. The monthly statement shows what Google charged and says nothing about which clicks became calls.
You're on the map for some jobs and not others
Search 'electrician near me' and Google shows a map with three businesses under it. Try 'EV charger installation near me' and the three can be different, because Google ranks each search on its own.
Distance counts as well. You can be in the top three from your own shop and missing five miles away, where the homeowner with a new electric car lives.
What one electrical job is worth
| Upgrade a panel to 200 amps | $3,000, usually $1,500 to $4,500 |
|---|---|
| Install six recessed lights | $1,467, usually $1,056 to $1,968 |
| Install a home EV charger | $1,200, usually $1,000 to $2,500 |
What usually works best for electricians
- Local Service AdsGoogle's badge, after Google checks your license and insurance
- Near Me SEOThe map's top three for the jobs you choose, like EV chargers
- Google AdsAds aimed at panel upgrades, with every call recorded
- Riley, AI ReceptionistCalls answered and booked while you're up in an attic
Local Service Ads
Setup: $750
Near Me SEO
Monthly plan: $750 per month
Google Ads
Setup: From $1,500
Riley, AI Receptionist
Setup: $750
Look yourself up the way a homeowner would
- 1.Your license number is on your website
Put it in the footer and on your contact page. A homeowner checking you out shouldn't have to call to ask for it.
- 2.Your main category is Electrician
Google uses it to decide which searches you show up for. Add extra categories only for work you take on regularly.
- 3.Your services name the big jobs
List the jobs you want more of by name, such as panel upgrades and EV chargers, so Google can match you to those searches.
- 4.Your photos show tidy work
A neat panel or a kitchen with new lighting tells people more than a logo does. Add a few from each month's jobs.
- 5.Your service area matches where you drive
List the towns you'll go to. An area drawn too wide brings calls from places you won't drive to.
- 6.Your number dials with one tap
Open your website on your phone and tap your number. If nothing happens, a homeowner on a phone has to copy it by hand.
Want us to check yours for you?
