Marketing for landscapers and lawn care
Where a landscaper loses jobs
Spring calls come in while the mowers are running
In April the phone rings all day, and nobody hears it over a mower. A homeowner who wants weekly mowing calls a few companies and books the first one that calls back.
That yard is rarely a one-time job. A weekly customer pays you every week of the season, so a call missed in April can cost you every visit through October.
Homeowners plan their yards in February
New sod or a sprinkler system gets planned from the couch in late winter, long before anyone searches for it. By the time the snow melts, some homeowners already have a crew in mind.
Those are the big jobs of the year. If the first time they see your name is your truck on their street in May, someone else may already have the work.
You show up on the map in the wrong neighborhoods
Search 'lawn care near me' on a phone and Google shows three companies under a map. Which three depends on where the person searching is standing, so you can be first near your shop and missing a few miles away.
For a lawn crew, location matters twice. A new yard on a street you already mow adds a few minutes to the route, and one across town adds an hour on the road.
What one lawn care customer is worth
| Weekly mowing, per visit | $130, usually $75 to $200 |
|---|---|
| Install a sprinkler system | $5,500, usually $4,000 to $7,000 |
| Install new sod | $6,750, usually $5,800 to $7,200 |
What usually works best for landscapers
- Facebook AdsAds made from last year's finished yards, a few weeks before spring
- Local Service AdsGoogle's badge at the top of 'lawn care near me', paid per lead
- Riley, AI ReceptionistEvery call answered, even with every mower running
- Near Me SEOIn the map's top three on the streets your crews already mow
Facebook Ads
Setup: Priced in your proposal
Local Service Ads
Setup: $750
Riley, AI Receptionist
Setup: $750
Near Me SEO
Monthly plan: $750 per month
A landscaper's year
Start Facebook ads in February, while people are planning. Make sure every call gets answered before the first warm weekend brings the rush.
| January | Slower |
|---|---|
| February | Slower |
| March | Steady |
| April | Busiest |
| May | Busiest |
| June | Busiest |
| July | Steady |
| August | Steady |
| September | Steady |
| October | Steady |
| November | Slower |
| December | Slower |
Check your own Google listing before spring
- 1.Your main category fits your main work
Google treats Landscaper and Lawn care service as different categories. Make the one that brings your best jobs the main category, and add the other as a second one.
- 2.Each service is listed by name
People search for the job they want done. Add each one you sell, like weekly mowing and sprinkler startups, as its own service.
- 3.Your service area follows your routes
List the towns and neighborhoods your crews already work in. New customers there are the cheapest ones to add.
- 4.Your photos are from this year
Post finished yards and your trucks on the job. Photos from a few seasons back make a busy company look quiet.
- 5.Your hours change with the season
If you slow down or close for winter, update your hours on Google. A caller who gets no answer in January may not try again in March.
- 6.Your spring dates are posted
Google lets you add posts to your listing. Put up your spring cleanup dates in February, so anyone who looks you up sees you're booking.
Want us to check yours for you?
