Surpass Growth
Customer checking in at a front desk

Riley, the AI Receptionist That Answers Every Call

When the phone rings and nobody can get to it, Riley picks up. Riley is an AI receptionist: software that talks with your callers at any hour, answers their questions and books the job on your calendar.
$750 to set up, then call minutes from $49 a month.

A late-night call, answered and booked

A homeowner calls just before midnight about a leaking water heater. Riley books a plumber for 8 the next morning, and the details reach your phone as a text.

Riley, AI Receptionist

Example

Mechanic working under the hood of a car

Missed calls go to the next business on the list

The phone tends to ring when your hands are full, up on a roof or with a customer in front of you. After hours and on weekends, it rings in an empty office.

Someone with a leak or a toothache wants help today. When voicemail answers, plenty of callers hang up without leaving a message and call the next business Google shows them. By the time you call back, many have already booked someone else.

So how many calls are you missing? Your phone's call history can tell you. Go back through last week and count the missed calls from numbers that never left a voicemail or called again.

Dentist examining a smiling patient

Callers get answered and booked while you work

Riley greets each caller and holds an ordinary back-and-forth conversation. Everything it says comes from a script we write from your services and prices, and you approve that script before Riley takes a single call.

A caller who already has a time on your calendar stops calling around. So Riley offers an open time and books it during the call.

Nobody with an emergency should have to leave a message. You decide which calls count as urgent, and Riley puts those straight through to your cell without the caller hanging up. That's called a live transfer.

After each call, a short summary reaches you by text or email, or goes into your CRM, the software some businesses use to keep customer records. You can see what every caller wanted without playing back a single voicemail.

Why answering fast matters

Researchers have timed what happens when a business takes a few minutes, or a few hours, to get back to someone who asked for help. Both studies below timed sales teams calling back web-form leads. An AI receptionist answers the call itself, while the caller is still on the line.

The first few minutes decide most of it

Odds of turning a lead into a sales conversation, when calling within 5 minutes = 100

Odds of turning a web lead into a sales conversation, by how fast the business called back (within 5 minutes = 100)
Within 5 minutes100
Within 10 minutes25
Within 30 minutes4.8
Waiting 10 minutes instead of 5 cut the odds 4 times; waiting 30 cut them 21 times. Source: Oldroyd and InsideSales.com, Lead Response Management Study (2007), 15,000+ web leads at six companies.

Most businesses answer late, or never

How 2,241 US companies replied to a new web lead

  • Within an hour37%
  • In 1 to 24 hours16%
  • After more than 24 hours24%
  • Never replied23%

In a second set of 1.25 million leads, companies that replied within an hour were nearly 7 times as likely to qualify the lead as those that tried an hour later, and more than 60 times as likely as those that waited a day or more.

Source: Oldroyd, McElheran and Elkington, “The Short Life of Online Sales Leads”, Harvard Business Review, March 2011.

How it works

  1. 1

    Go over your calls with us

    Walk us through your services and prices, and tell us which calls you'd want on your cell right away. Those become your transfer rules.

  2. 2

    Approve the script

    We write Riley's greeting and answers from what you told us. You read every word and ask for changes before it goes live.

  3. 3

    Connect your calendar

    Bookings need somewhere to land, so we connect your calendar. Then you pick where each call summary should go.

  4. 4

    Calls get answered around the clock

    From then on, Riley answers every call, weekends and holidays included. Read the summaries after a busy day to see which calls became jobs.

What the AI receptionist costs

Setup is a one-time fee for writing Riley's script and setting up your booking and transfer rules. After that, you pay for call minutes in a monthly bundle of 100, 500 or 1,000. To pick a size, multiply the calls you want Riley to take each month by how long a typical call lasts.

  • Setup

    $750

    Script, booking and transfer rules

  • 100 minutes

    $49

    per month

    Bigger bundles: 500 minutes for $199, 1,000 for $349

What's included

  • Riley's greeting, script and answers written from your services and prices
  • Appointment booking into your calendar
  • Live transfers for urgent calls, by the rules you set
  • Call summaries by text, email or into your CRM
  • Multilingual conversations

What the report shows

Every call with a summary, what was booked, and what was transferred.

Every line of the bill

A one-time setup, then call minutes in monthly bundles.

Fees
SetupScript, booking and transfer rules$750
100 minutes$49/ month
500 minutes$199/ month
1,000 minutes$349/ month

Billing is month to month, with no long-term contract. Your proposal uses these same prices, added up for your business.

Let's talk (720) 419-1422

What a missed call is worth

Put in your own numbers. If the result is bigger than the minute bundle above, the receptionist pays for itself.

What missed calls cost you each month

Move each slider to your own numbers.

6

Per week: after hours, weekends, while you're on a job.

40%

Your usual share of callers who become a job.

$450

What a typical booked job is worth to you.

Jobs lost to voicemail, per month

10.4

Revenue those jobs would have brought

$4,680

Weekly calls × 4.33 weeks × booking rate × job value. Compare it with the receptionist's minute bundles in the prices on this page.

Why it's set up this way

  • 01

    Every ad and every ranking ends in a phone call

    SEO and ads only produce the call. If nobody answers it, the money spent getting it is gone. Answering every call protects everything else you pay for.

  • 02

    Rules you set, followed every time

    You decide what Riley books, what gets transferred to your cell, and what gets a message. It speaks multiple languages and never puts a caller on hold.

What owners say about the network

Surpass Growth is part of Umbrella Local's network of marketing experts in about 55 cities. Owners who worked with the network, in their own words.
I’m very grateful to have run into Carl Morrell and his Umbrella Local team. If you’re ready for your business to skyrocket to the next level, look no further. I’m first year small business doing big numbers because of these guys. Truly astonished!
Shalonda Lorraine, Shake and Go Salon. Review of Umbrella Local on umbrellalocal.com
I never really write reviews, but I take the time to do it for Alex, who does an extraordinary job! I had 5 people in the past who tried to help me with marketing but never got results. Ever since Alex and the Umbrella Local team started helping me with my digital marketing, my sales have gone up quite a bit. I recommend it 100%!
Yajaira, Transformation Spa. Review of Umbrella Local on umbrellalocal.com

Find out what the AI receptionist would cost you

Send your website and the area you serve. We'll look at both and reply with your price, line by line.
Let's talk (720) 419-1422

Frequently Asked Questions

Will callers know they're talking to AI?
Anyone who asks should get a straight answer, so Riley tells them it's an AI receptionist. It can also hand the call to you whenever your rules say it should.
How is it different from voicemail?
Voicemail records a message and leaves the caller waiting for you. Riley answers their questions and books the job while they're still on the phone.
Can it give callers my prices?
Yes, if you want it to. Your prices go into the script you approve, so Riley quotes them the same way every time.
What if a caller asks something the script doesn't cover?
Your rules decide. Riley can take a message for you or transfer the call, depending on what you chose during setup.
What if two people call at the same time?
Both get answered. Riley never puts a caller on hold, so nobody waits for another call to finish.
Can it talk with callers who don't speak English?
Yes, Riley is multilingual. Tell us on the first call which languages your customers speak, and we'll confirm which ones Riley covers.
Does it replace my front desk?
It's meant for the calls nobody can get to, such as after hours or while your team is busy with customers. You decide whether Riley takes daytime calls too.
Is there a long-term contract?
No. Billing is month to month, and the setup fee is the only charge that isn't monthly.

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Get the AI receptionist priced for your business

Send your website and your service area. Your proposal lists every line of this service's price, added up for you.
Let's talk (720) 419-1422
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