Marketing for tree services
Where a tree service loses jobs
After a storm, every phone in town rings at once
Heavy spring snow on leafed-out trees can bring branches down all over Denver in a single night. By morning, homeowners are calling down the list, and they book the first crew that answers.
Your hands are on a saw 40 feet up while the calls stack up in voicemail. When you get down, the homeowner with a cottonwood on the garage has booked someone else.
Homeowners don't know which crews they can trust
Tree work is dangerous, and the homeowner knows it. One bad cut can put a trunk through the roof, and an injury on an uninsured crew can turn into the homeowner's problem.
After big storms, crews from out of town knock on doors offering cash prices. Homeowners have heard the stories, so they look for proof that a company is licensed and insured before they let anyone climb.
A homeowner reads your reviews before the first bid
A removal can be a four-figure job, so homeowners get a couple of bids and read the reviews on each one. They look for the things they worry about, like damage to the lawn and the mess left behind.
A profile whose newest review is two years old reads like a company that slowed down. Happy customers rarely post on their own, so the reviews you have may not show the work you do today.
What one tree job is worth
| Remove a mid-size tree | $435, usually $400 to $1,100 |
|---|---|
| Trim a 20-foot tree | $450, usually $175 to $750 |
| Grind out a stump | $200, usually $150 to $300 |
What usually works best for tree services
- Local Service AdsGoogle's badge at the top, paid per lead instead of per click
- Riley, AI ReceptionistEvery storm call answered, with no caller put on hold
- Review GenerationA review request after every job, so your newest one is recent
- Near Me SEOA spot in the map's top three for 'tree service near me'
Local Service Ads
Setup: $750
Riley, AI Receptionist
Setup: $750
Review Generation
With a website from us: Included
Near Me SEO
Monthly plan: $750 per month
Check your own Google listing before the next storm
- 1.Your main category says Tree service
Google uses the main category to decide which searches you show up for. Landscaper is a different business, even if you do some of both.
- 2.Your description says you're insured
Homeowners worry about damage and injuries. One line naming the coverage you carry answers that before they have to ask.
- 3.Emergency work is listed if you take it
Add storm cleanup and emergency removal as services, and set hours that match when you answer. Leave them off if you don't take night calls.
- 4.Your photos show the crew working safely
Climbers in harnesses and the yard after cleanup show a homeowner what to expect on the day.
- 5.Your credentials are easy to find
If someone on your crew is an ISA Certified Arborist, say so on your listing and your website. The International Society of Arboriculture lets anyone look a name up.
- 6.Your newest review is recent
Reply to each review in a sentence or two, including the unhappy ones. The next homeowner reads your replies too.
Want us to check yours for you?
