Marketing for dentists
Where a dental practice loses jobs
New patients pick from the three dentists on the map
Someone new to town, or unhappy with their old dentist, searches 'dentist near me'. Google shows a map with three practices under it, and most people choose from those.
Distance is part of how Google ranks them. A practice can be first on its own block and missing a mile away, where many of its future patients live.
Patients read your reviews before they book
Choosing a dentist means trusting someone with your mouth and your money, so people read reviews closely. They notice how many there are and how recent the newest one is.
Most happy patients never write one, because nobody asks at the right moment. The few unhappy ones always seem to find the time.
Patients can't tell if you take their insurance
The first thing most new patients want to know is whether you take their plan. If your website hides it three pages deep, they go back to Google and pick a practice that says so up front.
Plenty would rather request a visit online than call during work hours. A long form on a small screen loses them halfway through.
What one new patient is worth
| Exam, cleaning and X-rays | $203, usually $50 to $350 |
|---|---|
| Porcelain crown | $1,399, usually $915 to $3,254 |
| Single tooth implant | $2,143, usually $1,646 to $4,157 |
| Clear aligners | $5,108, usually $1,800 to $8,100 |
What usually works best for dental practices
- Near Me SEOA spot in the map's top three for 'dentist near me'
- Review GenerationA review request after each visit, within your privacy rules
- High-Converting WebsitesInsurance plans on the first screen and a short request form
- Riley, AI ReceptionistCalls answered at lunch and after hours, with the visit booked
Near Me SEO
Monthly plan: $750 per month
Review Generation
With a website from us: Included
High-Converting Websites
7-page website: $3,988
Riley, AI Receptionist
Setup: $750
Look up your practice the way a new patient would
- 1.Your main category says Dentist
Add others only if they fit, such as Pediatric dentist or Cosmetic dentist. Google uses categories to decide which searches you show up for.
- 2.Your listing says you take new patients
Put it in your description and on your website. A patient who isn't sure moves on to a practice that says so.
- 3.Your website names the insurance you take
List the plans near the top of the page. If you're out of network with some, explain what that means for the patient's bill.
- 4.Early or late hours are on your listing
If you open at 7 on Tuesdays or see patients on Saturdays, list it. Patients who can't leave work look for exactly those hours.
- 5.Your review replies leave out the patient's care
Privacy rules apply to public replies too. Thank the reviewer and invite them to call the office, without saying anything that shows they're a patient.
- 6.Your photos show the office and the team
Pictures of your front desk and the people who work there help a nervous patient picture the first visit.
Want us to check yours for you?
