Surpass Growth
Cafe owner chatting with a customer at the counter

Review Generation and Reputation Management

So how do you get more Google reviews? Ask every customer right after the job, with a link straight to your Google profile. We set that up to run by itself, and your report shows what it brings in.
Included with every website we host, or $55 a month on its own.

The text your customer gets after the job

Once the job is done, your customer gets a thank-you text from your business with a link to your Google profile. A few taps later, their review is up for your next customer to read.

Review Generation

Example

Barber cutting a client's hair

Your happiest customers leave without a review

An upset customer goes looking for a place to say so. A happy one pays, thanks you and goes home. Unless someone asks, the loudest voices on your Google profile belong to the few who had a bad day.

Even customers who'd gladly help often don't get to it. They forget by the time they're home, or they search for your business and can't find where to leave a review. Asking face to face at the end of a job feels awkward, and on a long day it's easy to skip.

Customers read the dates, too. A newest review from last spring makes a business look quiet, even when it's booked solid.

Realtor handing over house keys

Every customer gets asked, right after the job

After each job, your customer gets a short text or email from your business. It carries a link straight to your Google profile, the listing with your hours and reviews that shows up on Google and Maps, plus links to your other review sites. Every extra step loses people, so the link skips the search and opens your profile ready for their review.

Each customer should get the same chance to review you, so everyone gets the same request. That's what reputation management means here: hearing from everyone, including the ones who had a problem. Those customers get a private way to tell you, and the public review link stays open to them, as it does for everyone.

So what happens to the bad reviews you already have? Each new review counts toward your average, so one old complaint weighs less as more customers have their say. For a review that breaks Google's rules, such as one from someone who was never your customer, you can ask Google to remove it.

How it works

  1. 1

    Find your review pages

    We start with your Google profile and add the other review sites you want customers to see. Those links go into every request.

  2. 2

    Choose text or email

    Most people read a text soon after it arrives, so texts suit customers who gave you a cell number. Email reaches the rest.

  3. 3

    Requests go out after every job

    Once it's running, each finished job sends that customer a request. Busy weeks get the same follow-up as quiet ones.

  4. 4

    Call back on private feedback

    A complaint should reach you while it can still be fixed. Private feedback comes straight to you, so call that customer back soon.

What Review Generation costs

Review generation comes with every website we build and host, as part of its monthly plan. If your website is hosted somewhere else, it's $55 a month on its own, billed month to month with no long-term contract.

  • With a website from us

    Included

    Part of the website's monthly plan

  • On its own

    $55

    per month

    One flat fee, same every month

What's included

  • Automatic review requests by text or email after each job
  • Direct links to your Google profile and other review sites
  • A private feedback line for customers who had a problem

What the report shows

Requests sent, reviews received and your rating over time.

Every line of the bill

Comes with every website we build and host. On its own, one flat monthly fee.

Fees
Review generation and monitoringOn its own$55/ month
With a website we build and hostPart of its $95 monthly plan$0

Billing is month to month, with no long-term contract. Your proposal uses these same prices, added up for your business.

Let's talk (720) 419-1422

Who gets asked, and where they go

Everyone is asked. Unhappy customers get a way to reach you first, and the public option stays open for them too.

  1. Job finished

    You mark it done, or your CRM does.

  2. Every customer asked

    A request by text or email with one link to tap.

  3. Happy

    Goes straight to your Google review form.

    Had a problem

    Gets a private line to you so you can fix it, plus the same public link as everyone else.

Why it's set up this way

  • 01

    Reviews move you up in Maps

    Google weighs how many reviews you have, how good they are and how recent they are when it ranks local businesses. A steady flow beats a burst every two years.

  • 02

    Problems reach you before they go public

    Customers who had a bad experience get a way to tell you privately, so you can fix it. They can still post publicly if they choose; nobody is blocked.

What owners say about their reviews

Surpass Growth is part of Umbrella Local's network of marketing experts in about 55 cities. Owners who worked with the network, in their own words.
Brian and his Umbrella Local team have been our advertising, review generation, and website maintenance specialist for over 5 years now, and we continue to grow our business with the digital bank of customer reviews that never fail to bring us new business on a weekly basis.
Lorraine Berry, Lake Macquarie Conveyancing. Review of Umbrella Local on umbrellalocal.com
Brian and his Umbrella Local team hit the mark with their review marketing and new website service because we are now prequalifying a lot of our leads. Brians’s solution is giving us results that are expanding our business for years to come.
Bernie Garrett, Environet. Review of Umbrella Local on umbrellalocal.com
Working with Rick Giles and the team has been a pleasure and complete learning experience in how important reputation is in today’s marketplace. Rick devised a Blue Ocean strategy for us, helping find our unique selling proposition, our voice and brand. Rick basically set us apart from the competition, which led to fast growth. Thanks Rick and the Umbrella Local team.
Ronald M., Medicaring For You. Review of Umbrella Local on umbrellalocal.com

Find out what Review Generation would cost you

Send your website and the area you serve. We'll look at both and reply with your price, line by line.
Let's talk (720) 419-1422

Frequently Asked Questions

Is asking for reviews allowed by Google?
Yes, as long as every customer is asked the same way. Google doesn't allow asking only the customers you expect to be happy, or hiding the public option from the ones who weren't, so every request goes to everyone with the public link in it.
Where do the reviews come from?
From your own customers, in their own words, after they get your request. Fake or paid reviews break Google's rules, and the FTC can fine businesses that post them.
Can I offer a discount for leaving a review?
It's better not to. Google's rules don't allow offering a discount or a gift in exchange for a review, and reviews earned that way can be taken down.
Will more reviews help me show up in Google Maps?
Reviews feed what Google calls prominence, one of three things it weighs in local results. The other two are how well your business matches the search and how close you are to the person searching.
Should I reply to my reviews?
It's a good habit, and Google encourages it. A short, calm reply to a complaint shows the next customer how you handle problems.
Do my customers need a Google account to leave a review?
Yes. Google asks reviewers to sign in first, and most people with Gmail or an Android phone already have an account.
Can I see a review before it goes public?
No. Reviews go onto your Google profile without passing through you, and no business gets to approve them first. The private feedback is the part only you see.
Do my customers have to write a long review?
No. Google accepts a star rating on its own, and a sentence or two about the job is plenty.

Often paired with this

Get Review Generation priced for your business

Send your website and your service area. Your proposal lists every line of this service's price, added up for you.
Let's talk (720) 419-1422
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