Surpass Growth
Electrician in a hard hat testing wiring in a panel

Local Service Ads Management

Search for an electrician on Google, and the first few names often carry a badge from Google. Those are Local Service Ads. You pay Google only when someone calls or messages you through one.
$750 to set up, then $750 a month, starting only once your ads are live.

Your listing with Google's badge on it

Someone searches 'electrician near me', and your listing comes up at the top with your star rating and Google's badge. They tap Call, and that call counts as one lead.

Local Service Ads

Example

Hands fastening a metal roofing panel with a drill

Customers see the badged businesses before they see you

Picture a homeowner whose breaker keeps tripping on a Sunday night. They search on their phone, and the first listings on the screen each show a star rating and a badge saying Google checked the business. Your listing sits further down, however good your work is.

Getting that badge takes paperwork, and Google won't show a single ad until it's satisfied. It's the kind of signup that gets started on a slow afternoon and left half done.

Once the ads run, Google charges for each lead, meaning each call or message from the ad. Some turn out to be a sales pitch or a job you don't do, and those charges stay on the bill unless someone checks.

Attorney meeting with a client at a conference table

We set up your profile and run your ads

So what's left for you to do? Mostly, you answer the phone. We put the profile together and take you through Google's verification, so the paperwork gets finished.

Paying per lead doesn't buy the top spot. Google decides whose listing shows first partly by how quickly each business responds, so missed calls and slow replies to messages can push you down the list. Answer calls from the ads during the hours on your profile.

How it works

  1. 1

    Check that your trade qualifies

    Only certain trades and professional services can run these ads. Tell us yours when you call, and we'll check it against Google's list.

  2. 2

    Send two documents

    Your business license and proof of insurance go to Google with your profile. Have both ready before setup starts.

  3. 3

    Google checks your business

    Google reviews what you sent, along with the rest of your profile. How long that takes is up to Google.

  4. 4

    Your listing goes live

    Customers can call or message you straight from the listing. From then on, we manage the budget and bids every month.

What Local Service Ads costs

You shouldn't pay us to wait on Google. Our management fee is $0 while Google checks your documents, and it starts in the month your ads go live. Google bills you for the leads themselves, separately from our fee.

  • Setup

    $750

    One time

  • Management

    $750

    per month

    Starts the month your ads go live

  • While Google verifies you

    $0

    No management fee until you're live

What's included

  • Profile setup and help through Google's verification steps
  • Service categories, service area, hours and budget settings
  • Monthly management of budget, bidding and profile details
  • Lead review so you can see what each lead was about

What the report shows

You see every lead, the type of job it was for and what it cost, next to your other channels.

Every line of the bill

A one-time setup. The monthly fee starts only once your ads are live. Leads are paid to Google.

Fees
SetupOne time$750
ManagementStarts the month ads go live$750/ month
Management while Google verifies you$0
  • Leads are billed by Google per lead, separately from our fee.

Billing is month to month, with no long-term contract. Your proposal uses these same prices, added up for your business.

Let's talk (720) 419-1422

Where Local Service Ads sit

On a local search they're the first thing on the page, above the regular ads and the map.
roof repair near me
  1. 1Local Service AdsGoogle's trust badge, pay per lead
  2. 2Sponsored search adsPay per click
  3. 3AI OverviewAn AI summary that names businesses
  4. 4Maps 3-packThree businesses on a map
  5. 5Regular results, page onePay by position held
A typical local search on a phone, top to bottom. Google changes the order by search.

Why it's set up this way

  • 01

    The badge does the selling

    Local Service Ads show above the regular ads with Google's own trust badge. For a homeowner choosing between strangers, that badge answers the first question.

  • 02

    Per lead, so slow weeks cost less

    You pay Google when a customer calls or messages through the ad. Google also lets advertisers dispute leads that weren't real customers, such as wrong numbers.

What owners say about paying for results

Surpass Growth is part of Umbrella Local's network of marketing experts in about 55 cities. Owners who worked with the network, in their own words.
Working with Dr Deb and the Umbrella Local Team I have learned about some unique marketing and advertising products and services that are guaranteed, affordable, I pay only when I get a client, however, the best part of all is, the “done for you creative content” is professionally crafted by industry experts.
Dante Schettino, Az Hemp Consultants. Review of Umbrella Local on umbrellalocal.com
Brian has been consistent in delivering leads for my business now for over 5 years and has built 3 websites for me to target specific niches and locations in our target market. Brian and his Umbrella Local team’s marketing solutions have imparted 10x growth to my business, and I would highly recommend him and his services.
Lincoln Bird, LJB Bathroom Renovations. Review of Umbrella Local on umbrellalocal.com

Find out what Local Service Ads would cost you

Send your website and the area you serve. We'll look at both and reply with your price, line by line.
Let's talk (720) 419-1422

Frequently Asked Questions

How is paying per lead different from paying per click?
With regular Google Ads, you pay each time someone clicks, even if they leave without calling. Here, someone can open your listing and read your reviews at no cost to you, and the charge comes only when they call or message.
Which Google badge would my business get?
It depends on your category, and Google makes the call. Home trades like plumbing and roofing usually get Google Guaranteed, and law firms and other professional services usually carry Google Screened.
What does a lead cost?
Google sets the price, and it changes with the type of job and where you work. The budget on your account keeps the total in line with what you've agreed to spend.
What if a lead turns out to be a wrong number or a sales call?
You can ask Google to review that lead. When Google agrees it wasn't a potential customer, it credits the charge back to your account.
Do my Google reviews matter here?
They do. Your star rating shows on the listing next to the badge, and Google weighs your reviews when it decides whose listing comes first.
Can customers message me instead of calling?
Many listings have a Message button next to Call. A message counts as a lead, the same as a call does.
Can I choose which jobs I get leads for?
Your profile lists the job types you take and the area you cover, and Google shows your listing for those. Tell us when that changes, and we update the profile.
Is there a long-term contract?
There isn't. Billing is month to month.

Often paired with this

Get Local Service Ads priced for your business

Send your website and your service area. Your proposal lists every line of this service's price, added up for you.
Let's talk (720) 419-1422
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