Surpass Growth
A pile of taped cardboard moving boxes, in black and white

Marketing for movers

Most people hire a mover once every few years, so they have nobody to ask and plenty of scam stories in mind. We help you look like the safe choice on Google, and answer every quote call in the summer rush.

Where a moving company loses jobs

Mover unloading furniture from the back of a moving truck

Customers are afraid of getting scammed

Everyone has heard about the mover who quoted low, loaded the truck, then wanted double to unload it. So people read reviews closely, looking for ones that say the final bill matched the quote.

A mover with a few old reviews looks like a gamble. Your customers from last summer were happy, but most of them never wrote a word about it.

The fix: Review GenerationAfter each move, Review Generation sends your customer a text or email with a link to your Google profile, while the move is still fresh. Every customer gets asked.With a website from us: Included
Person typing on a phone

Movers with Google's badge get the first look

Search 'movers near me' and the top of the page often shows Local Service Ads, each with a star rating and a badge saying Google checked the business. Someone afraid of a rogue mover tends to start there.

Google checks a business's license and insurance before its ads can run. Until you've done that paperwork, those top spots go to other movers.

The fix: Local Service AdsGoogle offers Local Service Ads for movers. We set yours up and take you through Google's checks, and from then on Google charges you per lead.Setup: $750
Business owner taking a call at a desk covered in paperwork

Summer quote calls ring while your crews are out

From May to August, it seems everyone wants a Saturday at the end of the month. Your phone rings all day while you're on a truck, and a caller who gets voicemail tries the next mover.

Each of those calls is a family picking a date. Once they book it with someone else, they're gone until their next move, years from now.

The fix: Riley, AI ReceptionistOur AI receptionist answers every call. It asks for the move date, the size of the home and both addresses, then books the estimate on your calendar.Setup: $750

What one move is worth

These are typical US prices for common moves, from This Old House and Fixr. A family moves only every few years, so the one who books with someone else is gone for a long time.
What one move is worth: the typical price, and the usual range
Local move$1,489
Long-distance move, two-bedroom home$2,500, usually $1,500 to $3,500
Move a piano$1,000, usually $700 to $2,500
Source: This Old House 2025 moving survey (updated 2026) and Fixr cost guides (updated 2025) (local move, long-distance move, two-bedroom home, move a piano).

What usually works best for movers

Start with the proof a nervous customer looks for. Then make sure the summer calls get answered before those dates go to someone else.
  1. Review GenerationA review request after every move, while it's still fresh
  2. Local Service AdsGoogle's badge on your listing for 'movers near me'
  3. Google AdsAds ready before May, when families start booking summer moves
  4. Riley, AI ReceptionistQuote calls answered while every crew is out on a job

  • Review Generation

    With a website from us: Included

  • Local Service Ads

    Setup: $750

  • Google Ads

    Setup: From $1,500

  • Riley, AI Receptionist

    Setup: $750

A mover's year

Moving runs hot from May through August, when school is out and many leases end. Winter is slower, though the end of every month stays busy.

Ask last summer's customers for reviews during the winter. Have your ads running by April, before families start booking summer dates.

How busy a typical month is
JanuarySlower
FebruarySlower
MarchSteady
AprilSteady
MayBusiest
JuneBusiest
JulyBusiest
AugustBusiest
SeptemberSteady
OctoberSteady
NovemberSlower
DecemberSlower

What a careful customer checks before calling

Look up your company on your phone the way a family planning a move would. Each fix on this list takes a few minutes.
  1. 1.Your USDOT number is easy to find

    If you move households across state lines, federal rules require your USDOT number on your website. Careful customers look it up before they book.

  2. 2.Your main category is about moving

    Pick the closest moving category Google offers, such as Mover. Google uses it to decide which searches you show up for.

  3. 3.Your photos show your trucks and crews

    A clean truck with your name on it and a crew in matching shirts look like a company that will still answer after moving day.

  4. 4.Your newest review is from this season

    Families check the dates. Answer complaints calmly and say what you did to fix them, because the next customer reads your reply too.

  5. 5.Your website explains how you price a move

    Say whether you charge by the hour or a flat rate, and list what costs extra, such as long stairs or a piano.

  6. 6.Long-distance moves are listed as a service

    If you take them, add them to your listing and your website, so Google can show you to people searching for them.

Want us to check yours for you?

Send your website and the area you serve. We'll look at your listing the way a customer would and tell you which of the services above fit a moving company, priced line by line.
Let's talk (720) 419-1422

Frequently Asked Questions

How do moving companies get more booked moves?
Most bookings start with a Google search, so the first job is showing up near the top with recent reviews. Then answer every quote call, because a family shopping for a date often calls several movers in one afternoon.
Can movers run Local Service Ads?
Yes, movers are one of the categories Google offers them for. Google checks your license and insurance first, and once the ads are live, you pay per lead.
When should I start advertising for summer?
Start before the rush. Many families book a summer move weeks ahead, so have your ads running and your listing in shape by April.
How do I reassure customers who are worried about scams?
Give them things they can check, like your USDOT number and recent reviews from customers who used their own names. An estimate that lists every charge helps too.
Will the AI receptionist give out prices?
Only the ones you put in its script. Many movers have it book an estimate instead, since the price depends on the home and the distance.
Should I go after long-distance moves online?
If you do them, yes. They're bigger jobs, and people search for them by route, such as 'Denver to Phoenix movers'. With Pay-Per-Result SEO, a keyword like that costs $0 until it reaches Google's first page.
Is there a long contract?
There isn't. Billing is month to month, and our service pages list every price.

Other businesses we serve

See every kind of business we serve

Get more calls as a moving company

Send your website and your service area. Your proposal lists the services that fit your business and prices every line from the prices on our site.
Let's talk (720) 419-1422
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