Marketing for painters
Where a painter loses jobs
They pick a painter from photos on the map
Search 'house painters near me' and Google shows a map with three painters under it, each with a row of photos. Homeowners tap through them and call the ones whose work looks like the house they want.
A listing with a handful of old photos makes even good work hard to judge. And if you're not one of the three at all, nobody sees your work.
The lowest of three quotes keeps winning
Many homeowners ask two or three painters for a quote. When nothing sets the painters apart, price decides.
Reviews are how a homeowner tells you apart. One that says the crew covered every floor and finished on the day they promised gives them a reason to pay a little more.
Spring fills up fast, then winter goes quiet
Outside work needs warm, dry weather, so homeowners want their exterior done between spring and early fall. Many start lining up painters in late winter, and the calendar fills from there.
Once the cold comes, the exterior work stops and you're hunting for interior jobs. Search ads only reach homeowners who've already decided to paint.
What one painting job is worth
| Paint kitchen cabinets | $4,000, usually $2,500 to $6,500 |
|---|---|
| Paint a stucco house exterior | $4,000, usually $3,000 to $5,000 |
| Paint one room | $1,200, usually $990 to $1,320 |
What usually works best for painters
- Near Me SEOThe map's top three for 'house painters near me', photos and all
- Facebook AdsLast year's finished houses shown to homeowners before spring
- Review GenerationReviews that mention careful prep and a clean finish
- High-Converting WebsitesA gallery that loads fast on a phone, and a short quote form
Near Me SEO
Monthly plan: $750 per month
Facebook Ads
Setup: Priced in your proposal
Review Generation
With a website from us: Included
High-Converting Websites
7-page website: $3,988
A painter's year
Start Facebook ads for exterior work in February, and switch to interior offers in October. Ask every summer customer for a review right after the job.
| January | Slower |
|---|---|
| February | Slower |
| March | Steady |
| April | Busiest |
| May | Busiest |
| June | Busiest |
| July | Busiest |
| August | Busiest |
| September | Busiest |
| October | Steady |
| November | Slower |
| December | Slower |
Six things to check on your Google listing
- 1.Your main category is Painter
That's the category Google matches to painting searches. Then add each kind of job you take as a service, such as cabinet painting.
- 2.Your photos show finished work up close
Shoot whole rooms and the clean line where the wall meets the ceiling. Homeowners judge your work by these before they call.
- 3.Before and after shots sit side by side
Take a photo before you start and one from the same spot at the end. The pair shows the change better than either one alone.
- 4.Your service area fits how far you'll drive
List the towns you'll quote in. A request from an hour away costs you an evening.
- 5.Your reviews have replies
Thank each reviewer by name in a sentence. Homeowners read your replies to see how you'd treat them.
- 6.Your quote request is easy to send
On your website, the quote button should show on a phone without scrolling, with a form short enough to fill in with a thumb.
Want us to check yours for you?
