Marketing for real estate agents
Where a real estate agent loses jobs
Sellers pick an agent months before they list
A family thinking of selling next spring starts noticing agents now. They see a name on sold signs, in the mail and in their feed, and by the time they're ready, they've already decided who to call.
If they never see your name in those months, you aren't in the running. Your sales record doesn't help with a seller who has never heard of you.
Your website looks like every other agent's
Many agent websites are the same brokerage template with the same listing search. A seller can't tell from it that you know their neighborhood or what homes on their street sold for.
Most sellers want one answer first, which is what their home is worth. If your site makes them hunt for a way to ask, they leave and try the next agent.
Buyers and sellers who are ready search Google first
When someone is ready to move, they search for an agent in their town. The first listings they see often carry Google's badge and a star rating.
Those are Local Service Ads, and Google offers them for real estate agents in many areas. An agent who isn't running them starts out below the ones who are.
The price of one home sale
| Any home in the US, median sale price | $417,500 |
|---|---|
| Single-family home, US median | $422,700 |
| Condo or co-op, US median | $363,700 |
| Any home in the West, median | $613,600 |
What usually works best for real estate agents
- Facebook AdsListings and sold homes shown to future sellers nearby
- Local Service AdsGoogle's badge at the very top, paid per lead
- High-Converting WebsitesA home value form and one-tap calling on a phone
- Review GenerationFresh reviews that show a seller how you work
Facebook Ads
Setup: Priced in your proposal
Local Service Ads
Setup: $750
High-Converting Websites
7-page website: $3,988
Review Generation
With a website from us: Included
A real estate agent's year
Start Facebook ads in January, so sellers planning a spring listing already know your name. Google's checks for Local Service Ads take as long as Google needs, so begin those in winter too.
| January | Slower |
|---|---|
| February | Slower |
| March | Steady |
| April | Busiest |
| May | Busiest |
| June | Busiest |
| July | Busiest |
| August | Steady |
| September | Steady |
| October | Steady |
| November | Slower |
| December | Slower |
Check your own Google listing this week
- 1.You have a Business Profile in your own name
Many agents only show up under their brokerage. A profile of your own lets reviews and photos build up around you.
- 2.Your service area names your neighborhoods
List the towns and neighborhoods you work, so a seller there can find you on the map.
- 3.Your photos are your own listings
Add photos of homes you've sold and of you at a showing. They show a seller what working with you looks like.
- 4.Your newest review is recent
Sellers read the dates. Reply to every review in a sentence or two, even the short ones.
- 5.Your website asks for an address
Sellers want a number first. A short form that asks for their address is the easiest way for them to reach out.
- 6.Your phone number reaches you
Use the number you answer yourself on Google and on your yard signs, so a call from a sign gets to you directly.
Want us to check yours for you?
