Marketing for cleaning services
Where a cleaning company loses jobs
Nobody lets in a cleaner they haven't read about
Booking a cleaner means letting a stranger into your bedrooms, often while you're at work. So homeowners read the reviews first, and they look closely at the dates.
A company with a handful of old reviews looks risky next to one with dozens from this year. Your happy regulars rarely post one unless somebody asks them.
The top of Google shows cleaners with Google's badge
Search for a house cleaner in many cities and the first listings carry a badge saying Google checked the business. For a homeowner choosing between strangers, that badge settles a lot.
Without it, you sit under those listings, even if your team has cleaned the same homes for years. Getting the badge takes paperwork that's easy to put off.
People want a price, and your website makes them call
Most people shopping for a cleaner want a rough price before they talk to anyone. If your site only says 'call for a quote', many of them try the next company.
The ones who do reach out often send a form at 9 PM, when your crew is done for the day. A form with ten boxes on a phone loses them before the end.
What one cleaning client is worth
| One house cleaning visit | $221, usually $150 to $250 |
|---|---|
| Deep cleaning | $300, usually $200 to $400 |
What usually works best for cleaning companies
- Review GenerationA review request after every cleaning, so new ones keep coming
- Local Service AdsGoogle's badge at the top of the page, paid per lead
- Near Me SEOA spot in the map's top three for 'house cleaning near me'
- High-Converting WebsitesA quote form short enough to finish on a phone
Review Generation
With a website from us: Included
Local Service Ads
Setup: $750
Near Me SEO
Monthly plan: $750 per month
High-Converting Websites
7-page website: $3,988
A cleaning company's year
Ask your regulars for reviews in the slow weeks of January. Start ads for deep cleans in February, before spring cleaning season begins.
| January | Slower |
|---|---|
| February | Slower |
| March | Busiest |
| April | Busiest |
| May | Busiest |
| June | Steady |
| July | Steady |
| August | Steady |
| September | Steady |
| October | Steady |
| November | Busiest |
| December | Busiest |
Look at your listing the way a homeowner does
- 1.Your main category says House cleaning service
Google uses it to decide which searches you show up for. 'Janitorial service' tells Google you clean offices.
- 2.Deep cleans and move-outs are listed as services
Add each kind of cleaning you do as its own service, so Google can match you to people searching for it.
- 3.Your photos show your team
Photos of your crew and your company car show homeowners who will be walking into their house.
- 4.Insured or bonded is in your description
It's one of the first things a careful homeowner wants to know. If it's true for you, say it on your listing and your website.
- 5.Your newest review is from this month
People look at the date. Reply to every review in a sentence or two, the unhappy ones included.
- 6.Your service area lists the towns you clean in
Add the towns and neighborhoods you drive to, so homeowners there see you even though you don't have a storefront.
Want us to check yours for you?
