Marketing for solar installers
Where a solar installer loses jobs
Buyers research for months before they call anyone
Solar is one of the biggest checks a homeowner writes for the house. Before they call, they search for what it costs and how long it takes to pay back, and the same company names keep coming up.
If your company isn't on page one for those searches, you're missing from months of their reading. By the time they want quotes, they already have a short list.
Homeowners have had enough of pushy solar sales
Many homeowners have had a solar salesperson at the door or a sales call they never asked for. They've learned to be careful, and they read reviews looking for any sign of pressure.
Reviews are where a buyer hears from your past customers in their own words. A profile with no recent ones gives a careful buyer nothing to go on.
They ask ChatGPT before they ask you
Some buyers now type a whole question into an AI tool, like whether solar pays off in Denver or which installers are best. The answer names a few companies and leaves out the rest.
AI tools build their answers from what's written about you across the web. If your website never answers the questions buyers ask, the tool has nothing of yours to quote.
What one solar sale is worth
| Install a 12 kW solar system, before incentives | $31,135, usually $27,526 to $33,869 |
|---|---|
| Add a 13.5 kWh home battery, before incentives | $15,647 |
What usually works best for solar installers
- Pay-Per-Result SEOPage one for the searches buyers make while they research
- AI SEONamed when buyers ask ChatGPT which installers to call
- Review GenerationRecent reviews that tell buyers you don't push
- High-Converting WebsitesA site with your local installs and a short quote form
Pay-Per-Result SEO
Keyword reservation fee: $1,500
AI SEO
Monthly plan: $950 per month
Review Generation
With a website from us: Included
High-Converting Websites
7-page website: $3,988
Check your own listing and website this week
- 1.Your main category says you install
Google lists solar contractors and solar equipment suppliers as different businesses. If you install systems, use the contractor category.
- 2.Your photos show local roofs
Post finished systems on homes in your area, and your crew working safely on a roof. Buyers want to see what theirs will look like.
- 3.Your credentials are easy to find
NABCEP, the North American Board of Certified Energy Practitioners, certifies solar installers. Put any NABCEP certifications and your licenses on your website, because careful buyers look for them.
- 4.Your website walks through the steps
Explain what happens from the first visit to the day the system turns on, including the permit and the utility's approval. A buyer who knows the steps doesn't need a salesperson to explain them.
- 5.Your quote form is short
Ask for a name and a phone number, and get the rest on the call. A long form loses people who are still deciding.
- 6.Your newest review is recent
Reply to each review, including any about sales pressure. A calm reply shows the next buyer how you treat people after they sign.
Want us to check yours for you?
