A black umbrella beaded with rain, in black and white

Marketing for insurance agents

Insurance shoppers compare quotes online, and many can't tell one agent from another. We put your agency in front of them while they shop and make it plain why they should call you.

Where an insurance agency loses jobs

Shoppers compare quotes before they ever call

When a renewal goes up, people go online to shop. They search for a quote and send their details to whoever makes it easy.

The agencies at the top of the search get those first requests. By the time a shopper scrolls down to you, they may already have three quotes in hand.

The fix: Google AdsGoogle Ads put your agency at the top for searches like 'auto insurance quote Denver', and every call from the ads is recorded so you can hear which ones turn into policies.Setup: From $1,500

Agent shaking hands with a client across a desk

Shoppers can't tell what kind of agent you are

Some agents sell one company's policies, and others compare several companies for each client. Most shoppers don't know the difference, and your listing may not say which one you are.

Someone searching 'insurance agent near me' picks from three names on a map. If yours says only 'Insurance agency', with no services listed, they choose a name that explains more.

The fix: Near Me SEONear Me SEO fills in every part of your Business Profile, including the kinds of insurance you sell, and works on getting you into the map's top three for seven searches.Monthly plan: $750 per month

Homeowner on the phone at his front door

Shoppers ask AI which agent to call

Some people now ask ChatGPT or Google's AI who to call for home insurance in their town. The answer names a few agencies and skips the rest.

AI tools repeat what the web says about you. When your website and your listings tell different stories, or say very little, another agency gets named.

The fix: AI SEOAI SEO makes the facts about your agency complete and the same everywhere online, and works on getting you named in AI answers and into the Maps 3-pack.Monthly plan: $950 per month

What one household pays for insurance each year

These are what households pay each year for home and car insurance. A client who keeps both renews them every year, so one household can stay on your books for a long time.

What one household pays for insurance each year: the typical price, and the usual range
Home insurance, US average per year	$2,490
Home insurance in Colorado, per year	$3,910
Full coverage car insurance, US average per year	$2,357
Full coverage car insurance, Colorado median per year	$3,283

Source: NerdWallet rate analyses, updated May and November 2026 (home insurance, US average per year, home insurance in Colorado, per year, full coverage car insurance, US average per year, full coverage car insurance, Colorado median per year).

What usually works best for insurance agencies

Catch shoppers at the moment they ask for a quote, and make sure your listing says what kind of agent you are.

Google Ads
Setup: From $1,500
Near Me SEO
Monthly plan: $750 per month
AI SEO
Monthly plan: $950 per month
Review Generation
With a website from us: Included

An insurance agency's year

Home and auto policies renew all year long. Medicare's annual enrollment runs October 15 to December 7, and agents who write Medicare plans have their busiest weeks then.

If you sell Medicare plans, start Near Me SEO or AI SEO by July, since rankings take around 90 days to move. Agents who don't write Medicare can start any month, because home and auto shoppers come all year.

How busy a typical month is
January	Steady
February	Steady
March	Steady
April	Steady
May	Steady
June	Steady
July	Steady
August	Steady
September	Steady
October	Busiest
November	Busiest
December	Busiest

Five minutes on your agency's Google listing

Open Google Maps on your phone, search for your agency, and look at it the way a shopper would. None of these cost anything to fix.

Client signing papers at a table with an advisor

1.Your categories match what you sell
Keep 'Insurance agency' as the main category, then add extras such as 'Auto insurance agency' or 'Life insurance agency' so you match those searches too.
2.Your description says what kind of agent you are
Say in plain words whether you compare several companies or represent one. Shoppers want to know that before they call.
3.Every kind of insurance you sell is listed
Add each kind you sell as a service. Someone looking for renters insurance should see it on your listing.
4.Your hours are right, holidays included
Wrong hours send callers to voicemail on a day you're open. Set special hours for holidays so Google shows the right ones.
5.Your newest review is recent
Shoppers read the dates. Reply to each review in a sentence or two, and keep policy details out of public replies.
6.Your agency details match everywhere
Use the same name, address and number on Google and on the insurance companies' find-an-agent pages, so nobody calls an old number.

Want us to check yours for you?

Send your website and the area you serve. We'll look at your listing the way a customer would and tell you which of the services above fit an insurance agency, priced line by line.

Let's talk (720) 419-1422

Frequently Asked Questions

Can you help a captive agent, or only independent agents?

Both. Captive agents usually have rules from their company about ads and websites, so bring those to the first call and we'll work inside them.

Will Google Ads bring quote requests or just clicks?

Google charges per click, so we track which clicks turn into calls and forms. Every call from the ads is recorded, and search terms that never become clients get blocked.

Can the AI receptionist give quotes?

It's best kept to booking and messages, since quotes and coverage questions need a licensed agent. It takes down what the caller needs and books a time with you, and urgent calls, like a client who just had an accident, go straight through.

Do you write content about coverage?

AI SEO includes content that answers the questions your clients ask, in plain words. It explains how things work and leaves the advice to you.

When should a Medicare agent start marketing?

By midsummer. Work on the map and on AI answers takes around 90 days to show, so a July start is landing as the October 15 window opens.

How do I get reviews from insurance clients?

Ask everyone the same way, soon after their policy starts, with a text that links straight to your Google profile. Review Generation sends that text for you.

Do I have to sign a long contract?

There's no long-term contract. Each service page lists its prices and terms, and your proposal adds up the ones you pick.

Other businesses we serve

See every kind of business we serve

Get more calls as an insurance agency

Send your website and your service area. Your proposal lists the services that fit your business and prices every line from the prices on our site.

Let's talk (720) 419-1422