Local marketing, plainly explained
Short guides for business owners who'd rather run their business than learn marketing jargon. Each one answers a question we hear on calls.
- SEOPay-Per-Result SEO vs. a Monthly Retainer, in Plain NumbersA retainer charges the same fee every month whether or not you rank. Pay-per-result SEO bills each keyword only in the months it sits on Google's first page, at a rate set by its position.Read the guide
- Google AdsLocal Service Ads vs. Google Ads: Which to Start WithLocal Service Ads charge per lead and show Google's badge at the top of the page. Google Ads charge per click and give you more control, and the better first step depends on your trade.Read the guide
- ReviewsHow to Get More Google Reviews Within Google's RulesThe steady way to more Google reviews is to ask every customer right after the job, with a link that opens the review box. Google's rules forbid choosing who gets asked and paying for reviews, so the method has to work for everyone.Read the guide
Frequently Asked Questions
Who writes these posts?
The team at Surpass Growth in Denver, CO, from the questions business owners ask us on calls.
Do the posts include your prices?
Where a post is about one of our services, yes. Every price we mention is the same one on that service's page.
Can I ask a question for a future post?
Yes. Call (720) 419-1422 or send it through our contact page, and we may answer it here.
How often do new posts go up?
As we answer new questions. Each post shows the date it was published.
Rather have us do it for you
Send your website and the area you serve. Your proposal says what we'd do first and what each service costs.