Marketing for law firms
Where a law firm loses jobs
Accident calls come in after the office closes
Car accidents and arrests happen at night and on weekends. The person calling is scared and wants a lawyer on the phone now, and when voicemail picks up, many of them hang up and try the next firm.
One missed call on a Saturday night can be a whole case gone to someone else. By Monday morning, that caller has often signed.
People research a will or a divorce for weeks
Nobody hires an estate or divorce lawyer in a hurry. They read first, typing questions like how long probate takes in Colorado, and they get to know the firms whose pages keep answering them.
If your website doesn't show up for those questions, your firm isn't on the short list they call from. Few people look past Google's first page to find more.
Clients read your reviews before they call
Someone choosing a lawyer compares a few firms side by side, and the stars are the first thing they see. A firm with a handful of old reviews looks smaller than it is.
Happy clients rarely post on their own once a matter closes. Bar rules on asking differ by state, so asking can feel risky and often gets skipped.
What an hour of a lawyer's time bills
| Family lawyer, per hour | $357 |
|---|---|
| Wills and estates lawyer, per hour | $391 |
| Personal injury lawyer, per hour | $324 |
| Criminal lawyer, per hour | $219 |
What usually works best for law firms
- Local Service AdsGoogle Screened badge at the top of Google, paid per lead
- Riley, AI ReceptionistIntake calls answered at night and on weekends
- Review GenerationA review request as each matter closes, within bar rules
- Pay-Per-Result SEOPage one for the questions clients research first
Local Service Ads
Setup: $750
Riley, AI Receptionist
Setup: $750
Review Generation
With a website from us: Included
Pay-Per-Result SEO
Keyword reservation fee: $1,500
Check your firm's Google listing today
- 1.Your main category names your practice
Google leans on the main category to match you to searches, and a plain 'Law firm' says less than 'Personal injury attorney' or 'Family law attorney'.
- 2.Your hours say when someone answers
If calls get answered after hours, your listing can say so. When they don't, late hours bring calls that nobody takes.
- 3.Your practice areas are listed as services
Add each one in the words clients use, like car accidents or wills, so a searcher sees at a glance that you handle their matter.
- 4.Your newest review is recent
People look at the date. When you reply, keep it general and never confirm the reviewer was a client, since every reply is public.
- 5.Your photos show the people and the door
Add photos of the attorneys and the front entrance. A stranger trusts a firm faster when they've seen who they'll meet and where to go.
- 6.Your intake number is the one on Google
Use the same number on Google and on your website, and make sure it rings somewhere that gets answered.
Want us to check yours for you?
