Surpass Growth
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AI SEO: Get Named in ChatGPT and Google's AI Answers

Some customers now skip the list of links and ask an AI tool like ChatGPT who to call. AI SEO is the work that gets your business named in those answers, and into the three spots under the Google map.
$950 a month for AI answers and the Maps 3-pack, one location.

One question, asked in four AI tools

A customer asks an AI for the best dentist in town, and it answers with a short list and a website link. The example then switches between ChatGPT, Gemini, Perplexity and Google's AI Overviews.

AI SEO

Example

Homeowner on the phone at his front door

Customers ask AI, and it names someone else

For years, finding a dentist online meant typing a few words into Google and picking from a page of links. An AI assistant skips that step. It's a program like ChatGPT that replies in plain sentences, and when asked who to see, it gives a short list of names.

When that list leaves you out, nothing tells you. There's no missed call and no visit in your website numbers, because the customer never got as far as your name.

Out-of-date details make it worse. If one listing still shows your old phone number and another says you close at 5 when you now stay open late, an assistant has two versions of you to choose from, and it can repeat either one to your next patient.

Dentist examining a smiling patient

Making your business easy for AI to recommend

So what can anyone do about an AI's answer? The work goes into what it reads. We make the facts about your business complete and correct, and we make them match everywhere they appear online.

We fill in every part of your Google Business Profile, the listing people see when they look you up on Google or Maps, and post to it regularly. Then we write content around the questions your customers ask. People tend to ask an AI a whole question, such as which dentist nearby sees new patients on Saturdays, and a plain answer to it gives the tool something to quote.

Some of the work is out of sight. Structured data is a set of labels in your website's code that tell a computer which number is your phone and which times are your hours. We add those labels, and we match your business name, address and phone number on your listings across the web.

One plan also covers the Maps 3-pack, the three businesses shown with the map on a local Google search. You shouldn't pay twice for work on the same listing, and the Business Profile we keep up for AI answers is the one that shows there.

How it works

  1. 1

    Bring your customers' questions

    Come to the first call with the questions customers ask you before they book. Those are the questions they put to AI tools too.

  2. 2

    Profile and listings

    We fix your details first, starting with the Business Profile, then bring your other listings in line with it.

  3. 3

    Answers and labels

    Next comes the content that answers your customers' questions, and the structured data labels that computers read on your site.

  4. 4

    See where you're named

    If you're paying for this, you should be able to check whether AI names you. That's why the reporting is live.

What AI SEO costs

AI SEO is $950 a month for each location, and that fee covers both jobs: AI answers and the Maps 3-pack. Billing runs month to month, with no long-term contract.

  • Monthly plan

    $950

    per month

    AI answers and the Maps 3-pack, one location

What's included

  • Google Business Profile optimization and regular posting
  • Content written to answer the questions customers ask AI tools about your trade and city
  • Technical setup: structured data, consistent business details and listings across the web
  • Maps 3-pack optimization in the same plan
  • Live reporting on where you show up

What the report shows

The report checks the questions your customers ask in ChatGPT, Gemini, Perplexity and Google, and whether your business is named in the answer.

How long it takes

Visible placement typically takes around 90 days.

Every line of the bill

One monthly plan per location covering AI answers and the Maps 3-pack.

Per location
AI SEO and Maps visibility$950/ month
  • Typical visible placement in about 90 days.

Billing is month to month, with no long-term contract. Your proposal uses these same prices, added up for your business.

Let's talk (720) 419-1422

How an AI answer picks a business

Assistants don't rank pages the way Google does. They summarize what the web says about you, so the work is making that consistent and easy to quote.

What the assistants read

  • Google Business Profile
  • Your website
  • Reviews
  • Directory listings

Where the question gets asked

  • ChatGPT
  • Google AI Overviews
  • Gemini
  • Perplexity

Example question

“Who should I call for an emergency plumber near me?”

The answer names a few businesses

  1. A competitor
  2. Another competitor
  3. Your business
When those four sources agree on who you are, what you do and where, assistants have something solid to repeat. Disagreements (an old phone number, a missing service) are what we fix first.

Why it's set up this way

  • 01

    The answer comes before the results

    Google now puts an AI summary above the results for many searches, so a business can rank on page one and still never be seen. We work on both: the summary and the results under it.

  • 02

    AI repeats what the web agrees on

    Assistants build answers from what's already written about you: your Business Profile, your site, your reviews and your directory listings. When those all say the same thing, you're easier to recommend.

  • 03

    Different names, same goal

    You may hear this called GEO (generative engine optimization), AEO (answer engine optimization) or LLM visibility. All of them mean getting named in AI answers, and the plan covers all of them.

What owners say about their SEO

Surpass Growth is part of Umbrella Local's network of marketing experts in about 55 cities. Owners who worked with the network, in their own words.
Glen and his team have helped us take care of some significant SEO blockers. This included fixing some technical factors, schema markup, content recommendations, tagging and more. We are seeing good results!
Nisha Burke, RizePoint Leadership. Review of Umbrella Local on umbrellalocal.com
Working with Erik and his Umbrella Local team has been an awesome experience from the time we got in touch and started talking about different ways to help my business grow. Every time I have had questions, Erik has always been there to provide the best service ever. One thing that really stands out about Erik is that he has shown that he cares about helping my business grow, no matter what questions I have, he goes out of his way to be there for me when I need his advice in solving a problem. His knowledge in helping me build my website and also with SEO has made a huge difference in expanding my business.
Gabriel Ortega, Santa Cruz Nutrition. Review of Umbrella Local on umbrellalocal.com

Find out what AI SEO would cost you

Send your website and the area you serve. We'll look at both and reply with your price, line by line.
Let's talk (720) 419-1422

Frequently Asked Questions

What are Google's AI Overviews?
They're the short summaries, written by AI, that Google now shows over the regular results for many searches. Each one links to the pages it drew from.
Which AI tools does this cover?
The plan covers ChatGPT, Gemini, Perplexity and Google's AI Overviews. Gemini is Google's own assistant, and Perplexity is an AI search tool that shows its sources with each answer.
Can you promise an AI will recommend me?
Nobody can, because no business controls what an AI says. What you can hold us to is the work in your plan and a report that shows whether you're being named.
What if an AI says something wrong about my business?
An AI's answer can't be edited by anyone directly. We can correct the details it reads in your Business Profile and your listings across the web, so the right ones are what it finds.
Do you post on my Google Business Profile?
Yes, regular posting is part of the plan. Posts appear on your listing when people find you in Google Search and Maps.
What kind of content do you write?
We answer the questions customers ask before they book, such as whether you take their insurance or work on Saturdays. The answers use the same words your customers would.
Can I check what ChatGPT says about me?
Yes, and it's worth doing. Ask it the way a customer would, on your own phone. Answers can change from one person and one day to the next, so one check only shows that moment.
Does my website still matter?
It does. Your website is one of the main places AI tools and Google read about your business, and it's where the structured data labels go.

Often paired with this

Get AI SEO priced for your business

Send your website and your service area. Your proposal lists every line of this service's price, added up for you.
Let's talk (720) 419-1422
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